Every website I build is designed to increase traffic and convert visitors. These websites are designed with the specific purpose of supporting your marketing goals and maximizing the reach and impact of your brand. Built-in tools for content management and blogging allows you to optimize your website for search engines, integrate your email marketing, and connect through social media.
Search Friendly = Be Easy to Find & Generate Traffic
As part of each website project, I provide search engine keyword recommendations on how you can perform additional ongoing research. The research leads to better SEO strategies for pages on your website.
If there’s a conversation happening relevant to your industry, some of that conversation should be happening on your website. Including social media provides the additional opportunities to make your brand look credible and turn your website into an online networking tool.
Design quality directly affects a visitor’s perception of a company. Great design creates trust and compels action. Every website design must appeal to your target demographic.
Poorly designed websites can be confusing to site visitors. If the navigation isn’t structured properly, visitors might not be sure where to click or how to find information. The art and science of making websites easy to understand is called “user experience.”
Good user experience combines placement and prominence of conversion elements, logical navigation labels and page hierarchy, and integration of features.
Your website visitors should have a positive experience. The information a visitor is looking to find on your website should be readily available.
Mobile-Friendly with Responsive Web Design
Responsive web design ensures every page on the website is mobile-friendly. The website detects when a visitor is on a mobile device and adapts accordingly. In addition to providing the best browsing experience for your visitors, there are other benefits such as:
Less work for you. Update a page, and it’s applied on both mobile viewing and full screen viewing.
Improved SEO. Google prefers to index one website, rather than a separate mobile website.
Websites need periodic content updates. To make this as quick and easy as possible, I design ALL of my websites on the WordPress content management system (CMS).
Google Analytics: Measure Results
Ongoing web success means continually optimizing and enhancing your website to maximize the return on your investment. The more you put in, the more you get out. Google Analytics helps you track your website traffic allowing you to make better marketing decisions and content changes that produce results.
Content Marketing & Support
I can also assist with your ongoing web strategy, including guidance with SEO keyword research, email marketing, social media and website content. As a consultant to my clients, I provide strategy, resources and education. I’m a big believer in educating and informing my clients whenever possible.
Any web site I build for a client is becomes a powerful tool for web marketing when used properly. I plan, design, and build every website with these results in mind. I seamlessly merge design elements, features, and content with the goals of getting traffic and converting visitors into leads and customers.